Organization Schema Generator
Create structured data markup for your company, brand, or institution. Get featured in Google Knowledge Panels and enhance your brand presence in search results.
Organization schema helps Google understand your brand and display it in Knowledge Panels. Required: Name, URL, and Logo. Add social profiles with sameAs for maximum visibility. Learn more about Organization markup →
Logo Requirements: Use a square logo minimum 112x112px (preferably 1200x1200px). Transparent PNG with white or transparent background works best for Knowledge Panels.
How to Add Organization Schema
Get your brand featured in Google Knowledge Panels and establish strong entity signals for better search visibility.
Where to Place the Code
Add the JSON-LD code to the <head> section of your homepage. For best results, ensure it appears on every page using a template or include system.
- Homepage is the primary location
- Can also be placed on About page
- Use @id to connect with other schemas
- Reference in LocalBusiness using parentOrganization
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://example.com/#organization",
"name": "Organization Name",
"url": "https://example.com",
"logo": "https://example.com/logo.png",
"sameAs": [ "https://twitter.com/..." ]
}
</script>
Validation Checklist
Required Properties
Name, URL, and Logo are mandatory for Google Knowledge Panel eligibility
Logo Specifications
Minimum 112x112px, preferably 1200x1200px, transparent or white background
Social Profiles
Add sameAs links to official social media to help Google connect entities
Consistent Branding
Ensure name and logo match across website, social media, and Google Business Profile
Choose the Right Organization Type
Using a specific subtype helps Google understand your organization better and can unlock additional features in search results.
Corporation
For-profit companies and enterprises
Educational
Schools, universities, and institutions
Government
Agencies and public sector entities
NGO
Non-profits and charities
Best Practices & Social Profiles
The sameAs property is crucial for establishing entity authority. Link to verified profiles on major platforms to help Google confirm your brand identity.
🔗 Use @id References
Define @id for your organization and reference it in LocalBusiness schema using parentOrganization to connect entities.
📊 Wikipedia & Wikidata
If available, include Wikipedia and Wikidata links in sameAs. These are highly trusted sources that boost entity authority.
🎨 Logo Optimization
Use SVG format when possible for crisp rendering. Ensure logo is legible at small sizes for mobile Knowledge Panels.