Software Application Schema Generator
Create structured data for mobile apps, desktop software, SaaS products, and web applications. Display ratings, pricing, and download info directly in Google Search results.
Software Application schema helps your app appear in Google Search with install buttons, ratings, and pricing. Required fields are marked with *. Learn more about Software App markup →
Pro Tip: For mobile apps, include deep links to app stores using the sameAs property. For SaaS products, set operatingSystem to “Web” or leave blank.
How to Add Software Application Schema
Get your apps and software featured in Google Search with install buttons, star ratings, pricing, and feature highlights to drive more downloads.
Where to Place the Code
Add the JSON-LD code to the <head> section of your software's landing page, product page, or download page. Each software product should have its own unique schema.
- Place in <head> of product/download pages
- Use consistent app name across all pages
- Update version number with each release
- Link to official app stores when possible
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Your App Name",
"applicationCategory": "BusinessApplication",
"aggregateRating": { ... },
"offers": { ... }
}
</script>
Validation Checklist
Required Fields Complete
Name, description, applicationCategory, and offers (price) are mandatory
Valid App Icon
Image should be square, minimum 512x512px, ideally transparent PNG
Accurate Ratings
Aggregate rating must reflect actual user reviews from your platform
Test Rich Results
Validate markup using Google's Rich Results Test before publishing
Supported Application Types
SoftwareApplication schema covers a wide range of digital products. Google displays these differently based on the application category and platform.
Mobile Apps
iOS and Android applications
Desktop Software
Windows, macOS, Linux apps
Web Apps
SaaS and browser-based tools
Games
PC, console, and mobile games
Available Categories
Best Practices for App Schema
Maximize visibility and downloads by following these guidelines for software application structured data.
⭐ Collect Genuine Ratings
Include aggregateRating only if you have authentic user reviews. False ratings violate Google's guidelines.
🔗 Link to App Stores
Use sameAs property to link to App Store, Play Store, or marketplace listings for cross-platform apps.
💰 Show Clear Pricing
Mark free apps with price: "0" and include inAppPurchases: true for freemium models.
🔄 Update Regularly
Update softwareVersion with each release and keep aggregateRating current as reviews accumulate.
📱 Specify Platforms
List all compatible operating systems in operatingSystem field (comma-separated for multiple).
🎯 Use Correct Category
Select the most specific applicationCategory that matches your software's primary function.