Review Schema Generator
Create structured data for product reviews, service reviews, and business reviews. Display star ratings and review snippets directly in Google Search results to build trust and credibility.
Review schema displays ratings and review content in search results. Use for individual reviews (not aggregate ratings). Required fields marked with *. Learn more about Review markup →
Important: Review schema is for individual reviews only. For overall product ratings, use AggregateRating within Product schema. Reviews must be genuine and comply with Google’s guidelines.
How to Add Review Schema
Get your reviews featured with star ratings and snippets in Google Search. Build credibility and drive higher click-through rates with structured review markup.
Where to Place the Code
Add the JSON-LD code to the <head> section of each individual review page. Each review should have its own unique schema markup.
- One Review schema object per review page
- Place in <head> section of the article
- Review content must be visible on the page
- Use correct itemReviewed type for the subject
{
"@context": "https://schema.org",
"@type": "Review",
"itemReviewed": {
"@type": "Product",
"name": "Item Name"
},
"reviewRating": { ... },
"author": { ... },
"reviewBody": "..."
}
</script>
Validation Checklist
Required Fields Present
Item reviewed name, rating value, author, and review body are mandatory
Valid Rating Scale
Rating must include both ratingValue and bestRating (typically 1-5 or 0-5)
Review vs Aggregate
Use Review for individual reviews, AggregateRating for overall scores
Test in Rich Results
Validate markup before publishing to ensure eligibility
Why Review Schema Matters
Review rich snippets significantly enhance search visibility by displaying star ratings directly in results, building instant credibility and helping users make informed decisions.
Product Reviews
Electronics, clothing, household items
Restaurant Reviews
Food, service, ambiance ratings
Software Reviews
Apps, SaaS, tools evaluation
Media Reviews
Movies, books, games critique
Google Review Snippet Requirements
- Review must be original content on your site
- Single product/service per review page
- Ratings must be user-generated or from your editorial team
- No markup for adult or prohibited content
- Reviews must be accessible without login
Best Practices for Reviews
Maximize the impact of your review markup and maintain compliance with Google's guidelines for long-term visibility.
✍️ Write Detailed Reviews
Comprehensive reviews (300+ words) perform better. Include specific details about features, performance, and use cases.
⚖️ Include Pros & Cons
PositiveNotes and negativeNotes help users quickly assess if a product fits their needs. Be balanced and honest.
🎯 Use Correct Types
Match itemReviewed @type to the actual subject. Use Restaurant for dining, LocalBusiness for services, Product for goods.
📅 Keep Dates Current
Recent reviews carry more weight. Update reviews when products change, or publish new reviews regularly.
👤 Verify Authorship
Use real author names when possible. Publisher markup adds credibility for editorial reviews.
🔗 Link to Products
Include URL properties when possible to help Google connect your review to the actual product or service.
Critical: Never mark up user reviews from third-party sites as your own. Reviews must be original content published on your domain. Google penalizes sites that manipulate review markup or display fake ratings.